By Jim Daniels
Do you have a plan in place to grow and share content at your website?
Because content is what drives the web. And it drives web business as well. If
you have a plan to grow and share valuable content with your niche, you'll benefit
in many ways...
- Increased Visibility
- Immediate Credibility
- A Stickier Website
- More Inbound Links
- Better Search Engine Ranking
- More Website Visitors
- Increased Sales
Would you like to see benefits like that?
It's not as difficult as you may think. Here's a simple 4-step plan you can copy
and use, starting today.
Step 1: Write or Acquire Content
The first thing you must do is continually create content. You can do that by
simply writing articles or tips about your niche. Think of all the things people ask
you regularly. Then answer those questïons in a weekly or monthly article.
The key here is to stick strictly with your niche. If your site is about lumberjacks,
write about lumberjack stuff. Every niche has endless possibilities. Lumberjacks
could write about training, exercises, competitions, etc.
If you hate writing or just cannot do it, hire someone to ghost write for you. There
are thousands of aspiring writers looking for work. These writers are more than
happy to make monëy doing what they love, and will willingly churn out great
articles for you. You may be surprised at how affordable this option can be.
A few websites where you can find writers include...
elance.com (In the Elance Online section.)
Just make sure if you hire a ghost writer that YOU will own the content when they
are done. Make that clear before hiring them.
Step 2: "Tag" Your Content with Re-publishing Rights.
Before you publish your content, take this important step. Add a small note with
each tip or article, that invites all readers to re-publish your content. This gives
them the right to publish your content on their related website or in their
I call this "pre-licensing" and it is done by simply adding a small tag, or footer to
the end of each article. The footer looks like this:
* Need content? You may use this article at your website, or in your newsletter.
The only requirement is inclusion of the following sentence: Article by Paul
Bunyon of Lumberjack-Training.com - the definitive source for lumberjacks of all
In your footer be sure to include a live link to your website. The link should
contain your best keyword phrase as the anchor text. In other words, the
sentence should contain a keyword based hyperlink to your website. This will
help search engines determine what your site is about. As the links grow, your
ranking will continue to improve for that keyword phrase.
Step 3: Publish Your Content Internally.
Don't let the word "publish" scare you off. Dictionary.com tells us that "publish"
- To prepare and issue for public distribution or sale.
- To bring to public attention; announce
So the first place to publish to is internally. This means to your own resources.
The first place you start is with your own subscriber list, if you have one. If not, I
suggest you grow one! Starting a newsletter is really as simple as signing up with
an autoresponder service that offers newsletter publishing, such as this one...
The other "internal publishing" task is simply publishing your content at your
website. Yes, every new article or tip you write for your niche, deserves a web
page of its own. It takes literally five minutes to paste your article, with footers,
into a web page template and upload it to your website.
Be sure that when adding your content to your website, you maintain a single
web page that lists, and links to all your articles. This listing page, or archive
makes navigation easier but more importantly it helps search engine spiders find
your valuable content.
Step 4: Publish Your Content Externally.
Finally, publish your content externally, or outside of your own site. You can do
that by submitting your content to other websites and newsletters.
No matter what niche you are in, chances are there are other sites and
newsletters about that topic. Seek them out by spending some time at a few
email newsletter directories. A few of the better ones include...
An email newsletter (also called ezine) directory can help you gather and grow a
list of email newsletters, including editor names and email addresses. Contact
editors in your niche once a month with your content. Let them share it with their
readers. Of course, you'll include your footer with URL after each article.
Some final tips about your content before you get busy...
- Don't publish self-serving content. Keep it strictly informational.
- Always proof-read your content 3 times. If you have another pair of eyes
available, have them read it too.
- Include references to clever and helpful websites when you find them. If readers
find useful sites they'll be sure to read your content every time they come across
it. (It's OK to use affïliate links sometimes, but not always.)
- Keep your footer short and to the point, especially when you are sharing your
content with editors in hopes of getting it re-published.
That's it! Four steps to an effective content growth and sharing plan. I've been
using this very plan for 7 years so I know it works. I suggest you implement this
plan or a similar one right away. It will pay huge dividends over time.
To your success,
About The Author
Jim Daniels is currently the 3rd most popular Internet marketing guru on the
Internet, according to the GuruDaq Index (gurudug.com). He is author of five
Internet Marketing books and one of the few marketing experts that will consult
with you personally.
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